https://ingridchang.com Ingrid Chang Thu, 31 Oct 2024 22:50:30 +0000 https://ingridchang.com en https://ingridchang.com/Work-Page Thu, 28 Dec 2017 01:46:15 +0000 Ingrid Chang https://ingridchang.com/Work-Page https://ingridchang.com/Pinterest-Making-History Wed, 20 Nov 2019 06:26:19 +0000 Ingrid Chang https://ingridchang.com/Pinterest-Making-History <img width="2000" height="800" width_o="2000" height_o="800" data-src="https://freight.cargo.site/t/original/i/5d252bc9ad61f8dc90b80567443a60335cee8d7daa7b8029231b92119c9bac3b/Pinterest_UJ_header.jpg" data-mid="55080222" border="0" src="https://freight.cargo.site/w/1000/i/5d252bc9ad61f8dc90b80567443a60335cee8d7daa7b8029231b92119c9bac3b/Pinterest_UJ_header.jpg" /> Pinterest | Making HistoryFilm Every great idea has an inspiration behind it. We shared the untold stories behind one famous piece of artwork, and two iconic figures in history - through the lens of Pinterest (with a few liberties taken). Creative: Scott Hanson Creative Directors: Tim Bateman, Michael Flannery ECD: Gui Borchert https://ingridchang.com/Ad-Council-YouTube-She-Did Mon, 16 Sep 2019 00:48:38 +0000 Ingrid Chang https://ingridchang.com/Ad-Council-YouTube-She-Did <img width="2000" height="800" width_o="2000" height_o="800" data-src="https://freight.cargo.site/t/original/i/98eab02c244241b4d0dba8dc8e3ab42e41a2a2e85635bd5cdb40340ddcbaec55/SheCanSTEM_header.jpg" data-mid="50672715" border="0" src="https://freight.cargo.site/w/1000/i/98eab02c244241b4d0dba8dc8e3ab42e41a2a2e85635bd5cdb40340ddcbaec55/SheCanSTEM_header.jpg" /> Ad Council &amp; YouTube | She DidFilm Modern-day science could not exist without women, yet STEM fields are still overwhelmingly male-dominated. In this campaign we showcased the stories of female pioneers in STEM. The films were created for the AdCouncil and YouTube, in partnership with SheCanSTEM, an organization aimed at empowering girls to get into STEM careers. Using YouTube’s audience intelligence tools, we created hyper-specific targeted ads based on audience interests. The films were shown at a YouTube-hosted panel at SXSW. Creative: Christina Connerton, Bao Truong, Ben BeckerECD: Gui Borchert https://ingridchang.com/AT-T-Masters Sat, 07 Sep 2024 23:00:27 +0000 Ingrid Chang https://ingridchang.com/AT-T-Masters <img width="2000" height="800" width_o="2000" height_o="800" data-src="https://freight.cargo.site/t/original/i/aa31526fea49e2a557a114e80e972969b7a5d2f731dda5b4c257e4af6da8e953/ATTMasters_Header_2.png" data-mid="217683590" border="0" src="https://freight.cargo.site/w/1000/i/aa31526fea49e2a557a114e80e972969b7a5d2f731dda5b4c257e4af6da8e953/ATTMasters_Header_2.png" /> AT&amp;T | MastersFilm We celebrated a rising star in a nod to a certain spot starring one of the greats of golf - we showed how Rose Zhang really can do it all, with the support of AT&amp;T. Part of a campaign launched for the 2024 Masters Tournament, directed by David Gordon Green. Creative: Matt Valdini Creative Directors: Kate Catalinac, Corinne Goode https://ingridchang.com/Pinterest-Hacking-Boredom Wed, 20 Nov 2019 07:18:00 +0000 Ingrid Chang https://ingridchang.com/Pinterest-Hacking-Boredom <img width="2000" height="800" width_o="2000" height_o="800" data-src="https://freight.cargo.site/t/original/i/d54df6a4c1b8c9f0b0a34086837f69cad4b81d566aa58075f93a0a0e6eab42ff/Pinterest_101_header.jpg" data-mid="55081309" border="0" src="https://freight.cargo.site/w/1000/i/d54df6a4c1b8c9f0b0a34086837f69cad4b81d566aa58075f93a0a0e6eab42ff/Pinterest_101_header.jpg" /> Pinterest | Hacking BoredomFilm A series of films about breaking from the routine, in a way that is uniquely Pinterest. Creative Directors: Tim Bateman, Michael FlanneryECD: Gui Borchert https://ingridchang.com/AT-T-Samsung Thu, 31 Oct 2024 22:50:30 +0000 Ingrid Chang https://ingridchang.com/AT-T-Samsung <img width="2000" height="800" width_o="2000" height_o="800" data-src="https://freight.cargo.site/t/original/i/04b2d2873d51b8db3313878ab34d6eeb56dcbc9cae594069493069970db35e17/ATT_Trust_header.png" data-mid="220920116" border="0" src="https://freight.cargo.site/w/1000/i/04b2d2873d51b8db3313878ab34d6eeb56dcbc9cae594069493069970db35e17/ATT_Trust_header.png" /> AT&amp;T | SamsungFilm There’s no shame in admitting you’ve been duped by a bad deal. We’ve all been there.But with the launch of the new Samsung Galaxy, we let everyone know that with AT&amp;T they are getting only the best. https://ingridchang.com/TOMS-Stand-for-Tomorrow Mon, 16 Sep 2019 05:28:03 +0000 Ingrid Chang https://ingridchang.com/TOMS-Stand-for-Tomorrow <img width="2000" height="800" width_o="2000" height_o="800" data-src="https://freight.cargo.site/t/original/i/e25b8013709c84bae662f2b86fd2dd13adcdf8c0eb5cd9867b9ba10ab76d2ed8/TOMS_header.jpg" data-mid="50673446" border="0" src="https://freight.cargo.site/w/1000/i/e25b8013709c84bae662f2b86fd2dd13adcdf8c0eb5cd9867b9ba10ab76d2ed8/TOMS_header.jpg" /> TOMS | Stand for TomorrowFilm, OOH, Digital, Social From the start, TOMS has always been a brand that championed social responsibility. We encouraged their customers to do the same. We partnered with activists to give a platform to pressing social and environmental issues in support of TOMS Pick Your Style Pick Your Stand program, which allowed customers to give to a cause of their choice with every purchase. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd3bb0235c5f7bd725b61ba3af8eb067e00f8a6a4c9cca55f1f2b9b78bb6dd30/TOMS_OOH_Store_InSitu.jpg" data-mid="55304511" border="0" src="https://freight.cargo.site/w/1000/i/fd3bb0235c5f7bd725b61ba3af8eb067e00f8a6a4c9cca55f1f2b9b78bb6dd30/TOMS_OOH_Store_InSitu.jpg" /><img width="1920" height="1000" width_o="1920" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c43ceb1d7f6850ef8c9b8b12a607b67f15e44bb9d5b5265a8c47b728959c0a72/TOMS_IG_Posts_shadow_3up.png" data-mid="55304657" border="0" src="https://freight.cargo.site/w/1000/i/c43ceb1d7f6850ef8c9b8b12a607b67f15e44bb9d5b5265a8c47b728959c0a72/TOMS_IG_Posts_shadow_3up.png" /> We partnered with Giphy to create a series of graphics for Instagram stories, encouraging people to spread the message through social. <img width="500" height="896" width_o="500" height_o="896" data-src="https://freight.cargo.site/t/original/i/2ada1fe6d87bde5a60683d95d160be0a491c0c46625bc91349cf32c754a9994c/TOMS_Giphy_InSitu.gif" data-mid="55304959" border="0" data-scale="67" src="https://freight.cargo.site/w/500/i/2ada1fe6d87bde5a60683d95d160be0a491c0c46625bc91349cf32c754a9994c/TOMS_Giphy_InSitu.gif" /> https://ingridchang.com/Coors-Light-Rewards Fri, 25 May 2018 21:35:26 +0000 Ingrid Chang https://ingridchang.com/Coors-Light-Rewards <img width="2000" height="800" width_o="2000" height_o="800" data-src="https://freight.cargo.site/t/original/i/89ec141ba4311b72a796e9d6a77c09b2f3852d4fa15ed652857d9bd05136b930/CLR_header.jpg" data-mid="17072529" border="0" src="https://freight.cargo.site/w/1000/i/89ec141ba4311b72a796e9d6a77c09b2f3852d4fa15ed652857d9bd05136b930/CLR_header.jpg" /> Coors Light Rewards App Design Created and a visual system for Coors Light Rewards, a first of its kind loyalty program for a beer brand. <img width="500" height="896" width_o="500" height_o="896" data-src="https://freight.cargo.site/t/original/i/75c2a4243f461cd5497c574c50f164a6ab42a7e5ba8b6372ec39af9235f81716/PHONE-MOCKUP_CLRAnimation_1.gif" data-mid="17037921" border="0" src="https://freight.cargo.site/w/500/i/75c2a4243f461cd5497c574c50f164a6ab42a7e5ba8b6372ec39af9235f81716/PHONE-MOCKUP_CLRAnimation_1.gif" /> Users could earn points by entering codes found on Coors Light packs or by completing challenges, which could then be redeemed for rewards. <img width="500" height="896" width_o="500" height_o="896" data-src="https://freight.cargo.site/t/original/i/dfc690cb195ca713d47d261299f41ac5f9c9e50851393f5a53fc74c4edda840e/PHONE-MOCKUP_CLRAnimation_2.gif" data-mid="17037925" border="0" src="https://freight.cargo.site/w/500/i/dfc690cb195ca713d47d261299f41ac5f9c9e50851393f5a53fc74c4edda840e/PHONE-MOCKUP_CLRAnimation_2.gif" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/133088d733b86917e520fbd14aeb93b23b937d09cacbf9e2e406fb1261ed7f2b/3upPhone_1.jpg" data-mid="17037932" border="0" src="https://freight.cargo.site/w/1000/i/133088d733b86917e520fbd14aeb93b23b937d09cacbf9e2e406fb1261ed7f2b/3upPhone_1.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/55cdc6a31c4df82a2c8952b97e32f5df97ac448bf6e887adf2d14c5ac13dbe51/3upPhone_3.jpg" data-mid="17037941" border="0" src="https://freight.cargo.site/w/1000/i/55cdc6a31c4df82a2c8952b97e32f5df97ac448bf6e887adf2d14c5ac13dbe51/3upPhone_3.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/e02dea1c93c6bff2e2c9cb5460715e57bf119d8e453e3e97544fe3e69c19c51c/3upPhone_2.jpg" data-mid="17037935" border="0" src="https://freight.cargo.site/w/1000/i/e02dea1c93c6bff2e2c9cb5460715e57bf119d8e453e3e97544fe3e69c19c51c/3upPhone_2.jpg" /> <img width="2304" height="1440" width_o="2304" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3e9031d9d462a11feda9cc90dc03f20e034f9554985aeebf0ee99091338d748c/YetiTundra_TabletDetailView_3x-1.jpg" data-mid="17387794" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3e9031d9d462a11feda9cc90dc03f20e034f9554985aeebf0ee99091338d748c/YetiTundra_TabletDetailView_3x-1.jpg" /> <img width="2304" height="1440" width_o="2304" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b9836333914627d3cc02b00e5341308aa5372ec4f033ea28a8b18033faf2aba6/CoorsLightSkiis_TabletDetailView_3x.jpg" data-mid="17387799" border="0" src="https://freight.cargo.site/w/1000/i/b9836333914627d3cc02b00e5341308aa5372ec4f033ea28a8b18033faf2aba6/CoorsLightSkiis_TabletDetailView_3x.jpg" /> <img width="2304" height="1440" width_o="2304" height_o="1440" data-src="https://freight.cargo.site/t/original/i/1189da45c3c36dfaafec16e7ab4d06e30e0a96c8b15102e0f0e58a46d998a54d/MountainFridge_TabletDetailView_2304x1440.jpg" data-mid="17387813" border="0" src="https://freight.cargo.site/w/1000/i/1189da45c3c36dfaafec16e7ab4d06e30e0a96c8b15102e0f0e58a46d998a54d/MountainFridge_TabletDetailView_2304x1440.jpg" /> <img width="2304" height="1440" width_o="2304" height_o="1440" data-src="https://freight.cargo.site/t/original/i/39b829e9df627eb81172b7c227166f96103498c102fdc4683e81c6f765581f91/UAWomensZip_TabletDetailView_3x.jpg" data-mid="17387819" border="0" src="https://freight.cargo.site/w/1000/i/39b829e9df627eb81172b7c227166f96103498c102fdc4683e81c6f765581f91/UAWomensZip_TabletDetailView_3x.jpg" /> <img width="2304" height="1440" width_o="2304" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9f2d8d0bab1c309f425c27aa8d39b559eab334ebf6cb2d588419509665d7ce6d/UnderArmourHat_TabletDetailView_3x.jpg" data-mid="17387821" border="0" src="https://freight.cargo.site/w/1000/i/9f2d8d0bab1c309f425c27aa8d39b559eab334ebf6cb2d588419509665d7ce6d/UnderArmourHat_TabletDetailView_3x.jpg" /> <img width="2304" height="1440" width_o="2304" height_o="1440" data-src="https://freight.cargo.site/t/original/i/559b1acc9f575d9c222d9ade5f7055c7116cb490efee559697134c4a937180ba/YetiHopper_TabletDetailView_3x.jpg" data-mid="17387829" border="0" src="https://freight.cargo.site/w/1000/i/559b1acc9f575d9c222d9ade5f7055c7116cb490efee559697134c4a937180ba/YetiHopper_TabletDetailView_3x.jpg" /> <img width="2304" height="1440" width_o="2304" height_o="1440" data-src="https://freight.cargo.site/t/original/i/2b9c07f85385c1eae925ee36b92a5ba0b238a5ee0f8cfaec22f86554d36ebb18/BarPack_TabletDetailView_3x.jpg" data-mid="17387826" border="0" src="https://freight.cargo.site/w/1000/i/2b9c07f85385c1eae925ee36b92a5ba0b238a5ee0f8cfaec22f86554d36ebb18/BarPack_TabletDetailView_3x.jpg" /> <img width="2304" height="1440" width_o="2304" height_o="1440" data-src="https://freight.cargo.site/t/original/i/494c53a046db0ddb70c7389f3e447f60d6f8016c8d9c0863b1af54cdaa1e0fce/BeachPack_TabletDetailView_3x.jpg" data-mid="17387825" border="0" src="https://freight.cargo.site/w/1000/i/494c53a046db0ddb70c7389f3e447f60d6f8016c8d9c0863b1af54cdaa1e0fce/BeachPack_TabletDetailView_3x.jpg" /> https://ingridchang.com/ebay-Fill-Your-Cart-With-Color Sun, 29 Apr 2018 04:28:52 +0000 Ingrid Chang https://ingridchang.com/ebay-Fill-Your-Cart-With-Color <img width="2000" height="800" width_o="2000" height_o="800" data-src="https://freight.cargo.site/t/original/i/4df8cc4f5db58606826cee31b30690c87c85365bb544371dc4dca680a77b0bf5/ebay_Header.jpg" data-mid="15577105" border="0" src="https://freight.cargo.site/w/1000/i/4df8cc4f5db58606826cee31b30690c87c85365bb544371dc4dca680a77b0bf5/ebay_Header.jpg" /> eBay | Fill Your Cart With ColorOut of Home We designed a series of out of home billboards, train station takeovers, and street level signage for ebay’s Fill Your Cart With Color campaign, transforming public spaces into colorful experiences that brought to life the eBay brand. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cbcc9f45c8c0f479632b4a9ab0284583aa102063a4025e4129bfbd140d933a79/edit_O2B8516.jpg" data-mid="15539908" border="0" src="https://freight.cargo.site/w/1000/i/cbcc9f45c8c0f479632b4a9ab0284583aa102063a4025e4129bfbd140d933a79/edit_O2B8516.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bb39f280d2c5e57910b46b3d01d57bb08a0edfa10c84bbbad74f0a0ae99afba0/edit_O2B8663.jpg" data-mid="15539950" border="0" src="https://freight.cargo.site/w/1000/i/bb39f280d2c5e57910b46b3d01d57bb08a0edfa10c84bbbad74f0a0ae99afba0/edit_O2B8663.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14b1bd09bfacac17e96b0cc6b33adc24355ad573f7da6b4dcd0737d718240667/edit_San-Francisco_Rail_Montgomery-_21721537_899508.jpg" data-mid="15539952" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/14b1bd09bfacac17e96b0cc6b33adc24355ad573f7da6b4dcd0737d718240667/edit_San-Francisco_Rail_Montgomery-_21721537_899508.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ca11fa557097dbdf2cf00b0d98c01900691e182e69c752837c82fd34baddaa0b/edit_San-Francisco_Rail_Montgomery-_21721537_899560.jpg" data-mid="15539962" border="0" src="https://freight.cargo.site/w/1000/i/ca11fa557097dbdf2cf00b0d98c01900691e182e69c752837c82fd34baddaa0b/edit_San-Francisco_Rail_Montgomery-_21721537_899560.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0eae78e93da86cd2b60068a42aa8035138337fe9cc7f7446f0e611757a0ccb31/edit_San-Francisco_Rail_Montgomery-_21721537_899610.jpg" data-mid="15577226" border="0" src="https://freight.cargo.site/w/1000/i/0eae78e93da86cd2b60068a42aa8035138337fe9cc7f7446f0e611757a0ccb31/edit_San-Francisco_Rail_Montgomery-_21721537_899610.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a542bcb1d61a821a550d29dc4eac41442c14329d7e44f8df3ec5120a30455062/edit_San-Francisco_Rail_Montgomery-_21721537_899597.jpg" data-mid="15539968" border="0" src="https://freight.cargo.site/w/1000/i/a542bcb1d61a821a550d29dc4eac41442c14329d7e44f8df3ec5120a30455062/edit_San-Francisco_Rail_Montgomery-_21721537_899597.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8d1c2f413635a445f1c63df129868ba8cb72cfd7b53397ab6753dfa02e1c96cd/edit_San-Francisco_Rail_Montgomery-_21721537_899534.jpg" data-mid="15540006" border="0" src="https://freight.cargo.site/w/1000/i/8d1c2f413635a445f1c63df129868ba8cb72cfd7b53397ab6753dfa02e1c96cd/edit_San-Francisco_Rail_Montgomery-_21721537_899534.jpg" /> <img width="1280" height="1600" width_o="1280" height_o="1600" data-src="https://freight.cargo.site/t/original/i/6fb456f01c50ab9681784bba42daba1c3a54868c1b8a5a75a045fc7d47fc76f5/edit_O2B8876.jpg" data-mid="15577228" border="0" src="https://freight.cargo.site/w/1000/i/6fb456f01c50ab9681784bba42daba1c3a54868c1b8a5a75a045fc7d47fc76f5/edit_O2B8876.jpg" /> https://ingridchang.com/The-Uproar Thu, 24 May 2018 23:59:34 +0000 Ingrid Chang https://ingridchang.com/The-Uproar <img width="2000" height="800" width_o="2000" height_o="800" data-src="https://freight.cargo.site/t/original/i/e55cae0e42e4367106a6ba84f9d808268e13ff5d428f84438013e38100bef58d/TheUproar_header.jpg" data-mid="17032325" border="0" src="https://freight.cargo.site/w/1000/i/e55cae0e42e4367106a6ba84f9d808268e13ff5d428f84438013e38100bef58d/TheUproar_header.jpg" /> Join the Uproar Protest Signs Print Design Created a series of protest signs for JointheUproar.com, a group aiming to inspire activism through design.&nbsp;The website was created just before the 2017 Women’s March, with the goal of creating a collection of free, downloadable protest signs for people to carry to the march. <img width="1097" height="1509" width_o="1097" height_o="1509" data-src="https://freight.cargo.site/t/original/i/0692e08e60389a104585ef1e11b2840f7c49d3097a36641f3e52e9c683848386/TheUproar_postermockup_Planet.jpg" data-mid="17032495" border="0" src="https://freight.cargo.site/w/1000/i/0692e08e60389a104585ef1e11b2840f7c49d3097a36641f3e52e9c683848386/TheUproar_postermockup_Planet.jpg" /> <img width="1097" height="1509" width_o="1097" height_o="1509" data-src="https://freight.cargo.site/t/original/i/4464fb10b7b0ca0b65fe21afd2325878ac6b43c257c1e97a290ebc736f9de0cf/TheUproar_postermockup_Estados.jpg" data-mid="17032497" border="0" src="https://freight.cargo.site/w/1000/i/4464fb10b7b0ca0b65fe21afd2325878ac6b43c257c1e97a290ebc736f9de0cf/TheUproar_postermockup_Estados.jpg" /> <img width="1097" height="1509" width_o="1097" height_o="1509" data-src="https://freight.cargo.site/t/original/i/84ca81765d7e8a2275a71f45ba393dae1e6924c9093a6bc8f47b7e287ec03e46/TheUproar_postermockup_Empathy.jpg" data-mid="17032498" border="0" src="https://freight.cargo.site/w/1000/i/84ca81765d7e8a2275a71f45ba393dae1e6924c9093a6bc8f47b7e287ec03e46/TheUproar_postermockup_Empathy.jpg" /> <img width="1000" height="1513" width_o="1000" height_o="1513" data-src="https://freight.cargo.site/t/original/i/98def1c6bc85fe17b7e5b99e50ce988cc2508febe02614a42eee9b99f30f84a2/TheUproar_thumbnail.jpg" data-mid="17032509" border="0" src="https://freight.cargo.site/w/1000/i/98def1c6bc85fe17b7e5b99e50ce988cc2508febe02614a42eee9b99f30f84a2/TheUproar_thumbnail.jpg" /> Poster created for FastCompanyLA Creativity Counter-Conference 2017 event on Creative Activism, in a timed 30 minute design session. Read about it here