TOMS | Stand for Tomorrow
Film, OOH, Digital, Social
From the start, TOMS has always been a brand that championed social responsibility. We encouraged their customers to do the same.
We partnered with activists to give a platform to pressing social and environmental issues in support of TOMS Pick Your Style Pick Your Stand program, which allowed customers to give to a cause of their choice with every purchase.
We partnered with Giphy to create a series of graphics for Instagram stories, encouraging people to spread the message through social.
