Coors Light Rewards
App Design
Designed a rewards app for Coors Light to reward users for drinking beer and engaging with the brand. This was a first of its kind loyalty program for a beer brand.
Users could earn points by entering codes found on specially marked Coors Light packs, playing bar trivia, and completing featured challenges. Points could then be redeemed for rewards like VIP sports passes and handcrafted grills made out of recycled Coors Light kegs.
We shot all of the product photography in the reward store, establishing a consistent look and feel for the brand.
CD: Ali Esterly, Claire Morrisey
Design Director: Peter Reid
Sr. Art Director: Jess Lasher
UX Designer: Kyle Craft, Bernita Ling