Ad Council & YouTube | She Did
Film
Modern-day science could not exist without women, yet STEM fields are still overwhelmingly male-dominated.
In this campaign we showcased the stories of female pioneers in STEM. The films were created for the AdCouncil and YouTube, in partnership with SheCanSTEM, an organization aimed at empowering girls to get into STEM careers.
Using YouTube’s audience intelligence tools, we created hyper-specific targeted ads based on audience interests. The films were shown at a YouTube-hosted panel at SXSW.
In this campaign we showcased the stories of female pioneers in STEM. The films were created for the AdCouncil and YouTube, in partnership with SheCanSTEM, an organization aimed at empowering girls to get into STEM careers.
Using YouTube’s audience intelligence tools, we created hyper-specific targeted ads based on audience interests. The films were shown at a YouTube-hosted panel at SXSW.
Creative: Christina Connerton, Bao Truong, Ben Becker
ECD: Gui Borchert
ECD: Gui Borchert